Privacy Policy

The Card Blanks Direct Privacy Policy

In line with the General Data Protection Regulation our Privacy Policy is governed by the following five principles. We will…

1.  Always work to keep data safe.

2.  Make it clear when and why we are collecting data.

3.  Keep data up to date and only hold it for as long as necessary.

4.  Only hold data for the purpose it was collected.

5.  Treat data with the same respect you treat your own personal data.

 

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The details

We collect and securely store the customer information you provide, including payment preferences, to provide you with the goods, services and information expected of a mail-order / online retail company.

How we collect data

We collect and process data on the basis of legitimate interest. This will be whenever you enter into a transaction with us or manage your account.

If we collect data which can be used to contact you, we will always offer you choices for managing your communication preferences, explained further in the 'Marketing Communication' section below.

We also collect information when you browse our website which is explained below in the 'Marketing Communications' and 'Cookie Policy' sections.

Keeping your data

We make sure to only keep data for as long as it is required to service your account, retain your transactional history and remember your preferences. We also hold certain types of data in accordance with legal requirements for tax and accounting rules.

It's important to us that your details are as up to date as possible.

You can edit your personal details or contact our customer service

How we keep your data secure

As appropriate we use comprehensive modern technology and processes to ensure the security of all data held, including but not limited to: firewalls; encryption, anonymisation, password management and regular software updates. We perform a regular review to make sure our security measures match the level of sensitivity of the data held. We only retain data for the length of time it is required as detailed in the section above.

Marketing Communications

If you are a customer we might contact you by email, mail or telephone unless you ask us not to.

You can choose at any time not to be contacted and we will update your preferences.

You can do this by updating your contact preferences or by contacting our customer service.

If you inform us that you no longer wish to receive marketing emails you will stop receiving them within 24 hours. We will still hold your email address (unless you ask us to remove it) to contact you about customer service related issues - dispatch updates for example.

If you inform us you no longer wish to receive postal marketing you may still receive some letters up to 4 weeks after you change your preferences as mailings are printed in advance. You will still receive customer service related letters.

We will not share your data with 3rd parties, though at times we may need to provide contact details to our delivery company purely to assist with swift, informative and efficient completion of order/delivery process.

We advertise using some internet based platforms including Facebook. We make sure we always act in accordance with the terms and conditions of these platforms to show you products and news you may be interested in. All of these platforms offer you ways to manage your privacy and advertising preferences from within their own settings.

We may also share your personal information and limited transactional data with business partners to help target the offers we make to you such as Google.

Re-targeting (also known as re-marketing)

We use re-targeting to show customers and visitors to our website tailored adverts served by 3rd party vendors across the internet. We work with partners such as Google and Facebook to do this using first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the Double Click cookie). To learn more, or to opt-out of receiving online display advertisements tailored to your interests by our third party partners, visit the Network Advertising Initiative at www.networkadvertising.org/choices

Cookies

Cookies are text files that are automatically placed onto your device by many websites. They are used to improve the performance of a website, for remembering preferences, for making your experience on a site smoother and to provide website owners with information on how the site is being used.

We use cookies to enhance your experience of our website and blog, to identify and monitor how the website is being used and to track how our advertisements perform.

To enjoy the full experience of our website, and to make a purchase, you will need to allow cookies.

However, to get a better understanding of how to get control of cookies on your system we suggest you go to www.aboutcookies.org - they have lots of up-to-date information about how to manage cookies in the latest internet browsers.

 

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